Group decisions made easy
TLDR
building on the last to improve clarity, usability, and social functionality
Problem & Constraints
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Funding + Budget Constraints
The project paused several times while stakeholders securedadditional funding. Each restart meant re-evaluating priorities andnarrowing scope, consistently refocusing the team on what trulymattered for the MVP rather than nice-to-haves.
Evolving App Vision
As the concept matured, stakeholders repeatedly redefined corefeatures — particularly around voting mechanics and socialinteractions. This required rapid iteration and a willingness to let goof earlier design decisions in favor of what the product wasbecoming.
Despite these challenges, the additional refinement cyclesultimately led to a more polished and cohesive product than anuninterrupted sprint might have produced.
Process & Key decisions
List Creation Flow
We redesigned the flow around a playlist-inspired model — familiar from apps like Spotify and Apple Music — allowing users to name their list, browse trending items, search by category, and build their collection incrementally.
What was improved
This approach reduced the learning curve by grounding the experience in patterns users already understood making list creation feel immediate and intuitive rather than open-ended and unclear
List Creation Flow
Voting Experience
We rebuilt the voting experience around a drag-and-drop interaction model making reordering feel physical and immediate. Clear directional prompts and simplified visual hierarchy were introduced to guide users through each step o the voting process. We also added collaborative features (including in-poll cha and poll scheduling), giving creators more tools to coordinate with their group
What was improved
This approach reduced the learning curve by grounding the experience in patterns users already understood making list creation feel immediate and intuitive rather than open-ended and unclear
Voting flow
Expanded Social Feature
Early MVP scoping had prioritized the core polling mechanic, leaving social connectivity as a secondary concern. As the product vision matured, it became clear that without the ability to communicate and connect, users have no reason to stay in the app between votes.
What was created
We designed and integrated contextual chat across Lists, Polls, and Groups, accessible via a floating chat button, so conversation was always one tap away without interrupting the experience. We also introduce Groups, following, and followers, weaving social interaction into every part of the app rather than treating it as separate feature.
Groups, Following, and Followers
Design System & Components
Final Experience
