StartStudio

TLDR

Responsibilities

Led UX and visual design across a full site redesign, ad campaign, and SEO strategy for Start Studio.

Results

72.84% increase in impressions. 20.65% increase in clicks. A website that finally matches the brand.

Highlights

Three design rounds to nail the site. Four ads built for Facebook and Google. One SEO angle nobody else was targeting yet.

Problem & Constraints

Start Studio's website had aged out. The design no longer reflected the quality of the work, and with no active ad presence, the brand wasn't reaching new clients. The ask was straightforward: modernize the site and launch a campaign that actually performs. The real challenge was doing both in parallel without letting either one feel rushed.

Process & Key decisions

Good work rarely happens in a straight line.
This project required moving between brand strategy, visual design, and campaign thinking simultaneously, staying decisive at each turn.

Website Redesign

Three full rounds of design. Each round sharpened the direction, but the biggest unlock was the copy. After several iterations, "Turn your idea into reality" landed as the hero line. Simple, confident, and exactly what the audience needed to hear.

Ad Campaign

Four ad concepts developed across Facebook and Google. Each one had to pull weight on its own while staying cohesive as a set. The designs were built to stop the scroll, not decorate it.

SEO Strategy

Midway through the project, I identified a gap worth owning: designers and developers searching for help fixing broken AI-generated work. I led a targeted SEO campaign around that specific pain point. It was a timely, underserved audience and the numbers backed it up.

20.65%

Increase in clicks

72.84%

Increase in impressions

Design System & Components

The redesign wasn't just visual cleanup. Decisions made at the component level had to hold up across the site and carry into the ad creative. Typography, spacing, and color were locked early so execution stayed consistent without constant back-and-forth.

Final Experience

The finished site is clean, direct, and built around a single idea: Start Studio turns concepts into real products. The ad creative extends that message into paid channels with visuals that feel intentional, not templated. Everything from the hero down to the CTA is doing a job.

Impact & Findings

Search visibility jumped

The SEO campaign targeting AI-fix queries drove a 72.84% increase in impressions and a 20.65% increase in clicks.

Clarity converts

It took several rounds to get there, but landing on the right hero copy made every other design decision easier and stronger.

Staying Organized

Handling the rebrand and campaign simultaneously meant the brand voice stayed consistent across both, which a sequential process often loses.

New look. Real results.